Obsidra
العربية
Discuss your project

Insight first. Then we build.

Market research, software and AI solutions for companies in the GCC and beyond.

Start with research

What we do

Three services, one sequence

Each service works on its own. Together they form a sequence: the research decides what the software and AI should do.

Market Research & Insights

Market research at Obsidra is the work of turning scattered market signals into a written answer to one business question, with the evidence attached.

What you get

  • A report built around the question you need answered
  • The source data and interview notes behind every finding
  • A clear statement of what the evidence does not support
Read more about Market Research & Insights

IT Solutions & Software Development

Software development at Obsidra means designing and building web, mobile and platform software from a written specification grounded in research about who will use it.

What you get

  • A working product deployed to your own cloud account
  • Source code, infrastructure scripts and documentation in your repository
  • A support arrangement agreed before launch, not after
Read more about IT Solutions & Software Development

AI Development & Automation

AI development at Obsidra is building assistants, automations and LLM features on top of a company's own data, after checking that the data and the process can support them.

What you get

  • An honest readiness view before any model work starts
  • A working AI feature or automation connected to your systems
  • An evaluation set that shows how it behaves on your real cases
Read more about AI Development & Automation

Method

Research, Build, Scale

Raw signals pass through three screens. Each one removes noise and adds structure, until what is left is something you can act on.

One finding you can act onOne finding you can act on
Three screens, each finer than the last. What passes the third is gathered into one finding, written down with its evidence.

  • Research

    Noise becomes structure

    Market data, customer input and your own records are collected and checked against each other.

  • Build

    Structure becomes a system

    The findings become a specification, and the specification becomes software or an AI feature.

  • Scale

    The system becomes insight

    In production, the system produces data of its own, which feeds the next round of decisions.

How we work, step by step

Where we work

Industries we know

Pick an industry to see the context and the tasks we most often take on there.

Shoppers in the Gulf move between stores, marketplaces and social channels, often within one purchase.

Typical tasks

  • Deciding which GCC country to enter next, and in which channel
  • Understanding why customers buy online but return in store, or the reverse
  • Answering product and order questions at volume in English and Arabic

How the data moves

Store systemsOnline storeandmarketplacesOrders andstockOne customerviewSegmentresearchBilingualassistantStore systemsOnline storeandmarketplacesOrders and stockOne customer viewSegmentresearchBilingualassistant
Retail & E-commerce in detail

Engagement

Ways to work with us

Three working models. The scope decides the model, and the model is agreed before work starts.

Fixed scope

When it fits
The question or the product is clear enough to write down in advance.
How it is priced
One agreed price for an agreed set of deliverables, split into milestones.
What you receive
The deliverables listed in the scope document, accepted milestone by milestone.

Dedicated team

When it fits
The work is ongoing and priorities will change as you learn.
How it is priced
A monthly fee for an agreed team composition, reviewed each month.
What you receive
Continuous delivery against a backlog you prioritise, with a monthly report.

Consulting

When it fits
You need an outside view, a review or a decision, not a build.
How it is priced
Time-based, against an agreed number of days or sessions.
What you receive
Written recommendations, reviews or architecture decisions, plus working sessions.
Flexibility of scopeVolume of workFixed scopeAgreed deliverablesDedicated teamAn ongoing backlogConsultingReviews and decisionsFlexibility of scopeVolume of workFixed scopeAgreeddeliverablesDedicatedteamAn ongoingbacklogConsultingReviews anddecisions
Where each model sits. The axes have no scale: the sketch shows relations, not measurements.

How to read it

Flexibility of scope
How freely the plan can change once work has started.
Volume of work
How much is delivered over the engagement.
No scale
The sketch places the models against each other. It measures nothing.

Next step

Start with your question.

Tell us the decision or the system in front of you. On the intro call we say which service fits, what we would need to start, and whether we are the right team.

Book an intro call