Market Research & Insights
Market research at Obsidra is the work of turning scattered market signals into a written answer to one business question, with the evidence attached.
Scope
What this is
A research engagement framed by one decision. We agree the question, collect primary and secondary evidence, test it against each other and write down what holds. Where the data is thin, the report says so instead of filling the gap with assumptions.
A decision-ready study answers one business question and shows the evidence behind every finding.
What is included
- Market sizing with every assumption written out
- Competitor mapping by offer, pricing model and channel
- Customer research through structured surveys and interviews
- GCC market entry studies by country, including local requirements to check
- Data analytics and dashboards on the data you already hold
Methods
How methods combine
No single method answers a business question. Each study pairs a deep method with a broad one.
How to read it
- Depth
- How much one source explains: why people act, not only what they do.
- Reach
- How many people or records one method covers.
- Combination
- A deep method and a broad one, so each covers the gap the other leaves.
Inputs
What we need from you
Research starts once these four are in place.
- The decision the research must inform, in a sentence or two
- A named person who can answer our questions during the study
- Any internal data you can share: sales, customer lists, earlier research
- Introductions to customers or partners, if interviews are planned
Deliverables
What you get
The deliverables are fixed in the scope document before the work starts.
| Artefact | Form | Volume | For whom |
|---|---|---|---|
| Research report | Written document | A one-page summary, then as long as the evidence needs | The people making the decision |
| Evidence base | Spreadsheet | Every data point behind the findings, with its source | Analysts and anyone checking the work |
| Interview notes | Documents, anonymised where agreed | One set per interview | Product, sales and marketing teams |
| Readout | Working session | One session, recorded if you wish | Leadership and the project team |
Indicative timeframe: three to eight weeks, depending on the number of markets and whether primary interviews are needed.
Process
How we run it
Frame the question
One working session to turn a broad topic into a question the research can answer, and to agree what a useful answer looks like.
Plan the evidence
We list the sources: desk research, your internal data, surveys, interviews. You see the plan and the gaps before fieldwork starts.
Collect and check
Fieldwork and desk research run in parallel. Each finding needs two independent sources or it is marked as indicative.
Synthesise
We write the answer first, then the supporting evidence, then the open questions. Charts appear only where they carry real data.
Read out and hand over
A session with your team to challenge the findings, followed by the final report and all underlying files.
Glossary
Terms on this page
- Triangulation
- Checking a finding against at least two independent sources before it is reported as a finding.
- Primary research
- Evidence collected for this study: surveys, interviews and observation.
- Desk research
- Evidence that already exists: published reports, statistics, company filings and competitor material.
- Indicative finding
- A finding with a single source. It is reported, and marked as not yet confirmed.
Questions
Questions about market research
Fit
When this is not for you
- You need a single market figure for a pitch deck by tomorrow. Published reports will be faster and cheaper.
- The decision is already made and the research is meant to confirm it. We report what the evidence shows, including when it disagrees.
- You need continuous tracking over years. That is a panel or subscription product, not a project.
Next step
Need evidence before a decision?
Tell us the decision or the system in front of you. On the intro call we say which service fits, what we would need to start, and whether we are the right team.
Book an intro call