Services

Obsidra offers three services that run in sequence or on their own: market research, software development, and AI development. Research usually comes first, because it decides what is worth building.

Principle

Research-led, in practice

Research-led means the first deliverable on most projects is evidence: who the users are, what the market looks like, what the data can and cannot support. The build is then specified against that evidence.

Each service also stands alone. If you already know what to build, we start with the specification. If you only need the research, the engagement ends with the report.

A research-led technology partner finds out what is true about the market and the data before deciding what to build.

Sequence

How the services connect

Research feeds the build, the build produces data, and the data feeds the next round of research.

Findings becomethespecificationThe system makesthe data usableUse in production raises the next questionMarket researchIn: a decision to makeOut: findings with sourcesSoftware developmentIn: the findingsOut: a working systemAI and automationIn: the system and its dataOut: assistants andautomationsFindings becomethe specificationThe system makesthe data usableMarket researchIn: a decision to makeOut: findings with sourcesSoftware developmentIn: the findingsOut: a working systemAI and automationIn: the system and its dataOut: assistants andautomations
How the three services hand over to each other. Each can also run on its own.

Services

Three services

Market Research & Insights

Market research at Obsidra is the work of turning scattered market signals into a written answer to one business question, with the evidence attached.

We start from the decision you are about to make: enter a market, price a product, pick a segment. The research is scoped to that decision and nothing wider.

Scope

  • Market sizing
  • Competitor analysis
  • Customer surveys and interviews
  • GCC market entry studies
  • Data analytics and dashboards
Read more about Market Research & Insights

IT Solutions & Software Development

Software development at Obsidra means designing and building web, mobile and platform software from a written specification grounded in research about who will use it.

We build what the research and the specification call for, in a stack your team can maintain. The code and the infrastructure belong to you from the first commit.

Scope

  • Web and mobile applications
  • Custom platforms
  • APIs and integrations
  • Cloud and DevOps
  • Support and maintenance
Read more about IT Solutions & Software Development

AI Development & Automation

AI development at Obsidra is building assistants, automations and LLM features on top of a company's own data, after checking that the data and the process can support them.

AI only works as well as the data and the process under it. We check both first, then build the smallest version that is useful, and measure it on your own cases.

Scope

  • AI assistants and chatbots in English and Arabic
  • LLM integration into existing products
  • Data pipelines
  • Process automation
  • AI readiness assessment
Read more about AI Development & Automation

Before the contract

How work starts

Three steps happen before any agreement is signed.

  1. Intro call

    Thirty minutes to understand the decision or problem behind the request, and whether we are the right team for it.

  2. Written scope

    A short document with the question or product goal, the deliverables, the working model and an indicative timeframe.

  3. Agreement

    A contract with NDA terms, ownership of results and the commercial model. Work starts after it is signed.

Where to start

Two questions decide the first service in most projects. The intro call confirms the answer.

NoYesNoYesDo you know what tobuild?Start with marketresearchIt decides what isworth buildingIs the core taskreading, writing oranswering inlanguage?Start with softwaredevelopmentFrom a writtenspecificationStart with AIdevelopmentAfter a readiness checkNoYesNoYesDo you knowwhat tobuild?Start withmarketresearchIt decideswhat is worthbuildingIs the coretask reading,writing oranswering inlanguage?Start withsoftwaredevelopmentFrom a writtenspecificationStart with AIdevelopmentAfter areadinesscheck
Where most projects start. The intro call confirms it.

Next step

Not sure where to start?

Tell us the decision or the system in front of you. On the intro call we say which service fits, what we would need to start, and whether we are the right team.

Book an intro call